World-renowned chef Robert Irvine and FortiFX founder and industry pioneer sean perich teamed up to create fit crunch with one rule: no compromise. These two industry leaders pushed one another to create a product worthy of their reputations and beyond your expectations: fit crunch, the only 6-layer baked bar on the planet. Each bar delivers 30 grams of the highest quality protein blend, including whey-elements the body can use. Low in sugar, these bars are also easy to digest. Regarding taste, again, no compromise. A lifelong body builder as well as the acclaimed culinary expert who is famous for bringing great taste to nutritious foods, chef Robert Irvine said this about the bar as good as anything I've ever made. The ideal fit as a partner for chef Robert's vision was none other than FortiFX founder, sean perich. Sean launched his enterprise out of a tiny, apartment kitchen in 2001. Tired of eating the the indigestible protein bricks on the market, he sought to improve the way protein bars were made and created the world's first baked protein bar.