WHY WE LOVE IT: Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute. WHAT IT DOES: Color Wow Root Cover Up instantly camouflages grey roots and regrowth seamlessly. • Apply to dry hair • Breakthrough mineral powder technology • Fast, easy, no mess • Lasts until you wash it out • 60 Application kit ADDITIONAL INFO: This unique, professional powder compound adheres to hair without being sticky or oily and without dulling or looking dry. A water-resistant formula means the results last from shampoo to shampoo, but you can swim, sweat and sleep and the powder will stay in place. Plus, each shade contains a variety of pigments and reflective particles to ensure a natural match with many different hair colors.